2012 SRAM Red released

Since SRAM received a 234.8 million dollar investment from Trilantic Capital Partners in 2008, the Chicago, Illinois based bicycle component company has continued to show significant increase in popularity year after year. February 1st, 2012 SRAM released their upgraded top of the line groupo, Red.

Rather than falling into the trends of electronic shifting, or eleven-speed rear cassettes, SRAM has kept it simple and stuck with ten-speed, cable shifting. The 2012 SRAM Red has a claimed weight of 1,739g which will make it 100g lighter than the already feather-weight 2011 Red groupo. Notable improvements from the 2011 groupo include an improved front derailleur for solid, more reliable shifting; upgraded lever ergonomics, including textured hoods for improved grip; truly hollow carbon fibre cranks; and finally, SRAM has moved to cam-actuated rim design brakes which are proven to be lighter, while having greater stopping power.

SRAM continues to become more and more popular among triathletes and cyclists alike. I feel that it will only be a matter of time before SRAM becomes the most popular top-of-the-line bicycle components on the market.